Aunra
Packaging

- Make sensitive skin products look calm, not clinical.
- Packaging, bottle selection, retail display
- 2024
- Sold out the first run of 6,000 units in five weeks
Aunra makes four products for people whose skin reacts to almost everything. The shelf around it shouts ingredients. We put nothing on the front but a small debossed quarter circle, and moved every word to the back.
Frosted glass, a graphite cap and one size of type. The display uses stepped plinths so the range reads as a family from across a pharmacy.

Process note
We tested six frosting levels with the bottle supplier in Penang. The lightest one showed the product through the glass without looking like a lab sample.