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Demo: This is a demo template by Ruji Labs. The business, people, products, prices and reviews on this page are fictional and do not represent any real company.

Ilyas Kader

Aunra

Packaging

Frosted white skincare bottles with graphite caps on stepped grey plinths, one plinth in acid lime
Brief
Make sensitive skin products look calm, not clinical.
Role
Packaging, bottle selection, retail display
Year
2024
Outcome
Sold out the first run of 6,000 units in five weeks

Aunra makes four products for people whose skin reacts to almost everything. The shelf around it shouts ingredients. We put nothing on the front but a small debossed quarter circle, and moved every word to the back.

Frosted glass, a graphite cap and one size of type. The display uses stepped plinths so the range reads as a family from across a pharmacy.

The Aunra primary lockup: the mark beside the nameAunraPrimary lockup. Clear space on every side equals the height of the mark's smallest part.
A finger pressing the graphite pump of a frosted white skincare bottle above a small drop of gel
The Aunra mark: a quarter circleAunra mark, drawn on a 10 unit grid
The Aunra colour paletteFrost#F7F8F9Cap graphite#202125Plinth grey#E7E9ECDisplay lime#C8F031
Aunra back label type specimenAaabcdefghijklm nopqrstuvwxyz 0123456789One size of a neutral grotesk on the back of every pack
The Aunra quarter circle repeated as a pattern for gift wrap

Process note

We tested six frosting levels with the bottle supplier in Penang. The lightest one showed the product through the glass without looking like a lab sample.

Demo only

This button is part of a demo template. Nothing was sent, booked or charged, and there is no real business behind this page.

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